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Salesforce Marketing Cloud Connect Essentials Sample Questions (Q52-Q57):
NEW QUESTION # 52
An analytics team wants to get real-time updates on transactional email metrics, specifically Sent and Not Sent, to ensure they are fulfilling a legal obligation due to the nature of their messages.
- A. Data Retrieves on the Send Object
- B. Platform Events API
- C. Event Notification Service
- D. Data View Export with every send
Answer: D
Explanation:
To get real-time updates on transactional email metrics, such as Sent and Not Sent, Northern Trail Outfitters should use Event Notification Service. Event Notification Service is a feature that allows marketers to receive real-time notifications of email tracking events via webhooks or APIs. Event Notification Service can help marketers monitor and troubleshoot transactional email sends and ensure compliance with legal obligations. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_es_event_notification_service.htm&type=5
NEW QUESTION # 53
Northern Trail Outfitters wants to encourage customers who made a purchase on their website without leaving a review to come back and review their purchase. They want to use Journey Builder to automatically inject contacts who meet these criteria into a Journey.
What product should be recommended?
- A. Google Analytics 360
- B. Audience Studio
- C. Web Analytics Connector
- D. Data Studio
Answer: A
Explanation:
To encourage customers who made a purchase on their website without leaving a review to come back and review their purchase, Northern Trail Outfitters should use Google Analytics 360. Google Analytics 360 is a tool that allows marketers to measure website activity and behavior, such as purchases and reviews, and create audiences based on those metrics. These audiences can then be used as entry sources for journeys in Marketing Cloud that send targeted messages to customers. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_co_google_analytics_360_integration_overview.htm&type=5
NEW QUESTION # 54
Northern Trail Outfitters has created child business units (BU) for their different regional offices. They want to limit subscriber records by BU, so users who are assigned to a BU can only view and send to Subscriber records in their region. A Profile Attribute named 'Region' associates a subscriber to a geographical region.
How could they ensure subscribers with a matching 'Region' Profile Attribute value are available in each BU?
- A. Open the the Profile Attribute Properties for the Region' Profile Attribute and select the 'Filter Subscribers by Attribute' option.
- B. Create a measure for each corresponding 'Region' Profile Attribute and include the measure in a Filtered Data Extension for each BU.
- C. Select 'Define Subscriber Filter' for each BU on the BU Setup page and configure a condition to match the corresponding Profile Attribute.
- D. Create a list in each BU and add subscribers with a matching Region to the list.
Answer: C
NEW QUESTION # 55
Northern Trail Outfitters is using Journey Builder to send emails to loyalty members based on recent activity. They anticipate that approximately half of their contacts will meet the entry criteria for their journey.
How should they configure their entry source?
- A. Use an Import Activity in Automation studio to filter the data as a Data Extension Entry Source.
- B. Use a Data Extension Entry Source with an applied filter based on recent member activity.
- C. Use a Contact Data Entry Source to segment the data configured in Attribute Groups in Contact Builder.
- D. Use a Query Activity in Automation Studio to create a segment before entering the journey.
Answer: C
NEW QUESTION # 56
Northern Trail Outfitters wants to know the number of Contacts in their account. This information needs to be emailed to their Chief Marketing Officer on a weekly basis.
What could be configured to meet this request?
- A. Schedule the Contacts Counts Standard Report
- B. Query the _Contact Data View and transfer it weekly
- C. Query the _Subscriber Data View and Extract it weekly
- D. Configure the Contact Extract Activity in Automation Studio
Answer: A
NEW QUESTION # 57
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